Expert insights on intent data, revenue optimization, and growth strategies for spa operators.
The email arrived at 6 AM: another guest complaint. Not about service quality—about feeling ‘spammed’ by irrelevant promotions. Yuki Tanaka knew the real problem ran deeper than email frequency. The Problem Everyone Ignores This scenario plays out at spas across the industry. Marketing teams focus on vanity metrics—impressions, clicks, followers—while the numbers that actually matter […]
Key Insights Multi-touch attribution reveals 26% more channel value SignalsID™ tracks every touchpoint from awareness to booking Stop over-crediting last-click and under-investing in awareness channels ⚠️ Transparency Note: Statistics labeled “SignalsModel™ Analysis” represent scenarios based on industry benchmarks, and actual measured results. Real-world outcomes vary significantly based on implementation quality, market conditions, and property characteristics. […]
Key Insights Predictive models achieve 26% better guest value identification SignalsID™ scores guests by lifetime value potential, not just demographics Forecast demand 24+ days before booking windows open ⚠️ Transparency Note: Statistics labeled “SignalsModel™ Analysis” represent anonymized client scenarios as well as industry benchmarks. Your outcomes may vary based on implementation quality, market conditions, and […]
⚠️ Transparency Note: Statistics labeled “SignalsModel™ Analysis” represent simulated scenarios based on industry benchmarks, and limited anonymized client data. Real-world outcomes vary significantly based on implementation quality, market conditions, and property characteristics. Industry statistics are sourced from published research (GWI, ISPA, PKF, Cornell). The Challenge: Why This Matters for Spa Marketing You’re spending $15,000/month on […]
TREND REPORT An analysis of industry shifts and their implications for Measurement Attribution Based on industry benchmarks and published research and industry benchmark data Trend Report Format: This article examines macro industry trends and their specific implications for spa properties. All statistics are sourced from published industry research and benchmark reports. Key Insights Multi-touch attribution […]
Key Insights Predictive models achieve 27% better guest value identification SignalsID™ scores guests by lifetime value potential, not just demographics Forecast demand 24+ days before booking windows open ⚠️ Transparency Note: Statistics labeled “SignalsModel™ Analysis” represent simulated scenarios based on industry benchmarks, not actual measured results. Real-world outcomes vary significantly based on implementation quality, market […]
Key Insights Data-driven pricing strategies deliver 28% revenue improvement SignalsID™ connects demand signals to dynamic pricing decisions Treatment room utilization climbs when you match capacity to real demand ⚠️ Transparency Note: Statistics labeled “SignalsModel™ Analysis” represent simulated scenarios based on industry benchmarks, not actual measured results. Real-world outcomes vary significantly based on implementation quality, market […]
INDUSTRY ANALYSIS How the shift away from third-party cookies is reshaping spa marketing and what proactive operators are doing about it Sources: Global Wellness Institute, ISPA, PKF Hospitality Research, Cornell School of Hotel Administration Article Format: This analysis examines industry trends affecting spa marketing, with statistics sourced from published research. Internal observations from SignalsModel implementations […]
The Challenge: Why This Matters for Spa Marketing The booking form asks ‘How did you hear about us?’ and 40% say ‘Friend referral.’ But your CDP shows these ‘referrals’ clicked three paid ads before booking. Relying on self-reported attribution is like asking a jury to convict without evidence. This analysis is grounded in academic research […]
The Challenge: Why This Matters for Spa Marketing Facebook’s automated targeting finds people who ‘like spas.’ What you need are people who book $500+ treatments, travel for wellness, and return annually. The difference between likes and conversions is the difference between vanity metrics and revenue. This analysis is grounded in academic research on programmatic advertising […]